Sonia Rykiel – one of the few who managed to stay in the field of fashion-industry for over 30 years. Sonia Rykiel still retains its status and a leading role in the vast world of fashion.
Queen of Knitwear – Sonia Rykiel is the name in Russia. This nickname came not by accident: it was invented by Americans cheerful in 1967. It all started with the ideas of its own line of knitwear. At this point Sonia Rykiel turned the her pregnancy, making note that the necessary simple and easy thing for expectant mothers are absent. Therefore, her first collection of dresses was devoted to maternity – dresses Sonia Rykiel for expectant mothers. Her first sweater altered seven times before she was satisfied with the end result of cutting.
Another innovation from Sonia Rykiel – a technique Sone Souture, when in front of the garment are seams and lining.
The main thing in clothes from Sonia Rykiel – is “knitted” comfort. Her belongings are mainly based on dark colors – black, dark brown and beige, mixed with the whimsical stripes. Demode, often referred to as style Sonia Rykel, – a style contrary to fashion, being outside, while applicable in their qualities and comfortable in life. She also comes up with first print words on sweaters.
In 1968 Sonia Rykiel opened her boutique in Paris – since her activism does not stop for a second. As a competent designer, she is trying to attract the interest of the buyer not only her clothes but also to the fact that around women, giving them their own character, – that is to odors. The first collection of perfumes Sonia Rykel produced in 1978, and since 1987 in line is added to cosmetics.
In 1980 she was recognized as one of the 10 most elegant women in the world. She proved that jersey can fit current trends. Her husband, Simon Bernstein, maintains her almost from the inception of the company, the simultaneous arrival Sonia Rykiel and her husband and business partner, and daughter Natalie is working with his mother in 1978.
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